Straight Talk Series


How do you compete in a market where competitors have $50M to spend hyping the next new thing?
Do the opposite. Debunk the hype. Do it provocatively. Do it intelligently. And do it for free.

The Straight Talk Series was a refreshingly candid and down-to-earth set of books that distinguished marketing hype from business reality.  They weren't intended to sell services. Which is precisely why they did.