Why Business People Speak Like Idiots (Free Press, 2005)
CONTENT & COLLATERAL
From bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voice for a corporate stamp of approval and the comfort of conformity.
This book is a bullfighter's guide to ditching the disclaimers, non-promises, sugar-coated news and canned speeches.