Thumbtack had come a long way over 10 years, connecting consumers with pros for any job possible. But as they matured, they wanted to narrow their focus to one big opportunity: helping customers maintain their homes. Partnering with Heather O’Donnell Consulting and alongside the leadership team at Thumbtack, we helped their CEO define a new three-year vision for the company and roll it out to all employees before the annual strategic planning process.