Say hello to your online conscience: a software designed to strip the bull out of business. With Bullfighter installed, users could run their Word and PPT documents through a sophisticated algorithm to receive a Bull Index score and get a good-humored lashing for trying to bury audiences in mission-critical, value-added knowledge capital. 

Bullfighter debuted on the front page of the NYT business section and quickly became an overnight viral sensation with 500,000 downloads. The software and the red velvet packaging it came in won a Clio Award, and inadvertently gave rise to the Business Idiots book, and eventually, our business!